When Susan Koger launched a vintage clothing business out of her Carnegie Mellon dorm room at the age of 17 in 2002, it began as more as of a hobby than a business proposition.
"We didn't start out with a big business plan," admits the co-founder of Modcloth, who started the indie,online retail company with her husband Eric. With the help of great social networking, ModCloth has grown to 250 employees and has offices in Los Angeles and Pittsburgh.
Koger has also been recognized by Inc. Magazine's "30 Under 30" and President Obama as a Champion Of Change.
eCommerce and Facebook were just beginning to take off, so creating a community around the brand helped to catapult it to the next level. "The timing was perfect," she says. "A big part of ModCloth is the community that has come together as a result of the brand. We give our customers a voice, they have a say and are part of our community."
Koger will be in Pittsburgh this month to discuss "Branding and the Customer Experience," joining several women business leaders for Chatham University's 6th Annual Think Big Forum
on Oct. 21st, a morning that promises out-of-the-box thinking and networking.
Maxine Clark, the founder of Build-A Bear Workshop, is the keynote speaker. Koger will join several other panelists including Donna Sturgess, president and founding partner of Buyology and Laurie Mizrahi, president of Mizrahi, for a discussion on "Branding: Boiling it Down to the Basics."
For more information or to register, click here
Writer: Deb Smit
Source: Susan Koger, ModCloth; Rebecca Harris, Chatham University