Social media continues to permeate every aspect of our lives. Now it's coming to us through our televisions.
is launching a TV show this week that it believes will give businesses and nonprofits a boost in disseminating their social marketing messages.
The creative marketing company is producing 321Blink the Show
, a 30-minute, hi-def program that will air weekly with a succession of two-minute segments that highlight local businesses and nonprofit organizations through interviews, clever dialogue and music.
The question is, will this be something a discerning viewer will want to watch?
Tripp Clarke and Tim McLaughlin, Pittsburgh entrepreneurs with experience in video and media, think so. The format promises to be interesting and will generate a buzz, they say, as the show is promoted across multiple social media platforms.
From a marketing perspective, businesses will get more mileage for their dollar from TV. They cite a study by the Wharton School of Business that reports that video improves comprehension and retention by 50% and speeds up buying decisions by 72%.
“Television delivered in an entertaining fashion, that’s well shot, in high definition, will have definite appeal,” says McLaughlin.
“The show is a driver to other platforms (like YouTube and Facebook),” adds Clarke. “Those platforms will then drive back to the show.”
321Blink the Show was inspired by the popularity of the Pittsburgh FYI Network of 20 years ago, a program that featured local businesses, says Clarke. Some of the first shows have an MTV meets Pittsburgh feel to them.
The show will air throughout Pennsylvania, beginning on Sept. 28th
, on several TV channels including PCNC, Fox 53, and ABC affiliates.
Businesses can use the video as fresh content for their social marketing strategy, or 321Blink can manage it for them, says Clarke. Fresh content will help businesses to rank better in searches while driving web traffic and moving the message.
The company, founded in 2011, employs seven full-time and three part-time. 321Blink also encourages local filmmakers and musicians to contribute.
Writer: Deb Smit
Image of Tripp and Tim courtesy of 321Blink