4121 Main a mixed-use space featuring quality handmade items, curated vintage wares, art and an espresso bar, is coming to Bloomfield. The 4121 Main venture is a partnership among Thommy Conroy and Quelcy Kogel, the stylists behind Harvest & Gather
, and local coffee expert Kira Hoeg.
The 4121 Main brand premiered at the curated Trade Union trunk show
, where it provided pour-over coffees, whole-grain baked goods, prints and artisan products. While the shop is not yet open for regular business hours, 4121 Main’s will join with Unblurred
for its first public event on Nov. 7. The partners behind 4121 Main invite Pittsburghers to enjoy an evening of art and Conroy’s new series of alphabet prints with a dark, fairy-tale theme, from 6 p.m. to 10 p.m. at 4121 Main St.
The space is a creative collaboration that will feature curated products with a common theme or style while providing quality coffee and espresso and whole-grain baked goods. 4121 Main will also host events, workshops and local happenings.
When 4121 Main does open with daily hours, the partners envision an evolving space influenced by their personal passions, experiences and seasonal baking and coffee products. Sometimes the shop may offer handmade ceramics, on other visits patrons may peruse a selection of vintage finds. The group promises quality products for the customer who shops with intention.
The varied influences come from Conroy, Kogel and Hoeg’s backgrounds, travels and interests. Conroy described the partnership as taking their available skills and creating a larger picture.
Hoeg has an anthropology background and sees coffee as a cultural pastime. In addition to her experience with Pittsburgh coffee and espresso bars, she has traveled from Scandinavia to Turkey to California to explore how people are communicating with coffee and what other coffee and espresso retailers are doing in the United States.
“Exchanging time and moments has always been my interest in coffee,” Hoeg said about the type of atmosphere she envisions at 4121 Main, adding the she wants to create a coffee culture inviting ideas, dialogue and curiosity. Also important to Hoeg is the transparency of where the coffee was grown and the craft of roasting it. She will be sourcing from Heart Coffee in Portland and will be working on an espresso machine hand-built in Holland.
Kogel will provide the baked goods to accompany the espresso bar. She currently chronicles her passion for baking with whole grains and natural ingredients on her blog With the Grains
. She said she hopes to offer cakes and breads that are “a wholesome way to satisfy your sweet tooth.”
Harvest & Gather’s Conroy and Kogel will rebrand under the 4121 Main moniker and will offer event-design services. Conroy described the group as “natural hosts and entertainers” and said this aspect will be part of 4121’s model.
The collaborative setting will also feature workshops and have a DIY-inspired element. The partners said they hope to offer how-to sessions from floral arrangements to entertaining and decorating tips.
The first event will be held on Friday, Nov. 7, from 6 p.m. to 10 p.m. at 4121 Main St. in Bloomfield between Liberty and Penn avenues.