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Innovation & Startups

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Who's hiring in Pittsburgh? PNC, Oracle, Phipps and more

Each week Pop City reports on the latest company and hiring news.

PNC is posting 14 jobs for full-time finance positions in the downtown Pittsburgh office. Positions include: auditors, analysts and finance project managers and coordinators.
PNC Investment Services is posting four jobs in the downtown Pittsburgh office for investment services associates and a senior investment associate.
The Oracle office in Pittsburgh is hiring for at least 10 positions in IT including client specialists, IT security and consulting professionals.
Phipps has several full-time openings for people with a passion for the green world. Positions include: a display horticulturalist; events sales administrator; building maintenance technicians, a grower/production to provide care and propagation of plants and seedlings; an integrated pest management specialist; and a science education and research administrative assistant.
Wyndham Hotel and Resorts is looking for an executive chef who will be responsible for coordinating all aspects of the hotel’s food production and services.

Pittsburgh-based NuRelm, a developer of business websites, is seeking a web developer to build content managed websites.
Gillece Services is launching a new home maintenance program, expanding its training and hiring 10-15 employees: electricians, master plumbers, service plumbers, HVAC technicians and journeymen. The company will also partner with the Pittsburgh Technical Institute to offer high-tech training to students in the coming months.
The Mountain Watershed Association is hiring a community advocate. Candidates must have a J.D. Degree with a certificate or experience in environmental law, be enthusiastic and motivated self-starters, and be outgoing and able to work with diverse groups of people. The job is based in Melcroft, Pa.
Allies for Children, a newly organized nonpartisan advocacy nonprofit, is hiring a communications director, someone passionate about improving the lives of children and youth.
Have hiring news? Email Pop City and include the career links.
Writer: Deb Smit

Duolingo launches "The Incubator" to create lessons for every language in the world

Duolingo is launching a massive initiative this week that will begin building interactive language lessons for every language in the world, including some rather unusual tongues.
Called The Incubator, the new offering will not only expand the number of languages currently being taught by the Pittsburgh-based startup, but will preserve other languages for posterity, says Luis von Ahn, CEO and founder.
“We’ve received interest from thousands of people wanting to help (with the new platform),” says von Ahn.  “In essence, we will be crowdsourcing language education.”
Launched in beta in November of 2011, Duolingo is a free language-learning website and app that has attracted 10 million users to date. The site teaches foreign language skills through online gaming exercises that allow users to practice writing and dictation.
Duolingo users are demanding more than 50 languages that are not currently offered, says von Ahn. The best way to stay abreast of demand is through The Incubator, which will grow the language website organically.
The crowd sourced approach is far more expedient than if Duolingo were to hire employees to do the job. The creation of one language alone would take one person four to five months, he says.
“Once we deem it (a language developed through The Incubator) good enough we will launch it in beta and watch how well people are learning,” von Ahn says. “We will let the community drive it.  In many cases, we think the community can do a better job than us.”
Duolingo currently offers courses in Spanish, English, French, Portuguese, Brazilian and Italian. The languages most in demand include Chinese, Japanese, Russian, Arabic and Swedish.
Users are also asking for unconventional offerings like Esperanto, a politically neutral language created to foster world peace, and Elfish, a tongue derived from the world of J.R. Tolkien, he says.
“It’s a little nerve-wracking because in a sense we are giving control away,” he says. “But we will be watching everything. With the incubator, it will be up to the people, not just us.”
Most of the users to date are from the U.S. (25 percent) and Brazil (15 percent). Duolingo has yet to tap the Asian market. Through The Incubator, Duolingo expects to add 15 to 20 languages within the first three to six months and another 50 beyond that.
The company is expanding and will move into its larger office space on Walnut Street on Oct. 28th.
Writer: Deb Smit
Source: Luis von Ahn, Duolingo

Pittsburgh college entrepreneur wins national competition for Sequoia Waste Solutions

Charlie Dolan, a 21-year-old college senior and co-founder of Pittsburgh-based Sequoia Waste Solutions, took first place in the Global Student Entrepreneur Awards’ regional competition.
Dolan will go on to compete for the global title in Washington, D.C., this November.
Dolan and several friends, all graduates of Central Catholic High School, started the waste solution company in 2012. The company creates client-specific waste solutions that matches building materials with a network of partners and service providers. In the end, customers save both money and the environment.
Dolan entered the competition as a senior at Villanova University, where he runs the company while attending school.
“They (judges) were really impressed with the idea and the method,” says Dolan, company CTO. “Just to be in the running with amazing young entrepreneurs from around the world is an honor.”
Sequoia’s customers are primarily restaurants, educational facilities and corporate offices. Not only does each company typically save between 5-15 percent annually on their trash and recycling costs, but less trash ends up in landfills, he says.
The company is expected to surpass $5 million in revenue this year.  “Our goal is to be the data hub of trash in Pittsburgh,” he says. “And to create local jobs.”
The GSEA competition recognizes student entrepreneurs from around the world who are successfully running a profitable business while attending school. It is organized by the Entrepreneur’s Organization, a global business network of more than 9,500 business owners in 40 countries.
Writer: Deb Smit
Source: Charlie Dolan, Sequoia Waste Solutions

In a quiet corner of Pitt's campus, Wangari Maathai's garden grows

Two red maples and a garden brimming with zinnias quietly grow in the shadow of the Cathedral of Learning, a tribute to a humble yet charismatic African woman who passed through Pittsburgh 50 years ago.
Wangari Maathai came from Kenya in 1965 to earn her master’s degree in biology from University of Pittsburgh, the beginning of a celebrated career that included a Nobel Peace in 2004. From Pitt, Maathai went on to spend several years studying abroad.
When she returned to her native country, she found it nearly decimated by a deforested landscape that threatened the local farming ecology and economy. Maathai started a simple tree-planting project in response, a project that came to be known as the Green Belt Movement. The movement was instrumental in planting more than 51 million trees in Kenya and across Africa, helping to restore indigenous forests while assisting rural woman by paying them to plant trees in their villages.
Maathai campaigned loudly against deforestation and was even arrested and beaten by police at protests. She led hunger strikes. She addressed the United Nations about her concerns, eventually serving on the U.N.’s Commission for Global Governance and the Commission on the Future. 
Not only was she the first African woman to receive the Nobel Peace Prize, but she had a successful career as a writer and political leader, unheard of for an African woman at the time. She was an elected member of Parliament, an assistant minister for Environmental Natural Resources in Kenya and an honorary Councilor of the World Future Council.
Sadly, she died of complications from ovarian cancer in 2011.
A public dedication in her honor was held recently at the garden near the Fifth Avenue Entrance of the Cathedral of Learning, a fitting homage to a woman whose life was dedicated to sustainable development.
“Professor Maathai’s lifelong commitment to advocating for women, the poor, and the oppressed has had a truly global impact, bringing hope and opportunity for a better life to countless women,” said Mark A. Nordenberg, president of Pitt. “The garden will serve as an ongoing inspiration to generations of Pitt students to come, reminding them of the positive difference that one person, armed with an education and a dream, can make.” 

Writer: Deb Smit
Source: University of Pittsburgh

Kenyan student Nicholas Wambua and Chancellor Nordenberg at the dedication of the garden. Image courtesy of Michael Drazdzinski/University of Pittsburgh

Who's hiring in Pittsburgh? Alcoa, Rhiza, ModCloth and the Business Times

In addition to celebrating its 125th birthday this week, Alcoa is hiring. The company is looking for more than 15 people at its technical center, mostly engineering and science staff positions, and has another four jobs in procurement and finance at its corporate center.
Rhiza, a fast-growing software company on Ellsworth Avenue, is hiring four: front end and user interaction designer, front end developer, a junior software engineer and a software engineer.
The Pittsburgh Business Times is hiring an experienced reporter to cover the energy beat in Southwestern Pennsylvania. Experienced reporters who have covered this area on a daily basis are preferred, especially those with an extensive portfolio of related clips and senior-level industry contacts.
CBS TV/ KDKA is hiring a full-time tech specialist to assist with operator training for all equipment located within the KDKA facility. A degree in engineering electronics or equivalent experience is required.
ModCloth in Pittsburgh is hiring a fashion-writing editor. The ideal candidate will have excellent written and verbal skills, instinctive brand awareness and strong social networking skills.
The Frick Art & Historical Center is hiring a curatorial assistant to provide general support to the curatorial department as it relates to collections care and the temporary exhibitions.
Enterprise Forum Pittsburgh is hiring a part-time program director/ board administration to represent the the organization to the public, orchestrate monthly events, facilitate daily operations and serve as the front office. The workload is 15 hours a week and is very flexible except on the day of an event. Interested candidates should email mitefpittsburgh@gmail.com for more information.
Have hiring news? Email Pop City and send the career links! 
Writer: Deb Smit

Pittsburgh Roundup: NoWait gains on OpenTable. Gov. Corbett visits AlphaLab, shows us the money

With all the world going mobile, will making reservations at restaurants go the way of the smartphone?  

NoWait thinks so. The Pittsburgh-based startup is beta-testing its new mobile app in Pittsburgh. If all goes as planned, NoWait says it will have seated more than 20 million diners by the end of 2013, easily surpassing the number of people making reservations on OpenTable, an online system that caters to fine dining establishments.

The iPad-based app has proven to be quite popular with diners and casual dining spots, places that typically don’t take reservations and might have long lines on any given day, says Robb Myer, president and chief product officer.

Pittsburgh clients have been instrumental in the development of the core product, so it made sense to tap them in developing the consumer interface, says Myer.  “It’s one of the advantages of being in Pittsburgh,” he adds. “We can get a better cross section of people in Pittsburgh than if we launched it in New York or San Francisco.”

NoWait works to make the waiting game more tolerable. When diners arrive, the host inputs the customers’s name and mobile number. Diners then have the choice of leaving the restaurant and returning and are able to check their place in line.

At the same time, restaurant managers are better able to manage the queue and optimize table turnover. The startup received received funding from Birchmere Ventures in Pittsburgh and was built with seed funding and support from Innovation Works’ AlphaLab and Carnegie Mellon University Open Field Entrepreneurs Fund.
In other startup news, Gov. Tom Corbett toured IW’s AlphaLab on the South Side last week and launched Innovate in PA, a new program that will accelerate job growth in the tech sector and support entrepreneurs and startup companies.
The Innovate in PA tax program is expected to bring in $75 million for seed capital needs across the state. The funds will be distributed through the Ben Franklin Technology Partners and will benefit incubators like IW and the Pittsburgh Life Sciences Greenhouse.
“The most creative entrepreneurs and innovative startups are right here in Western Pennsylvania,” Corbett told the gathered crowd.
Writer: Deb Smit
Source: Robb Myer, NoWait; Innovation Works

Photo: Gov. Corbett chats with Hank Safferstein of Cognition Therapeutics and Rich Lunak of Innovation Works.

Alcoa celebrates 125 years of innovation on the North Side

The story of Alcoa, like many an entrepreneurial tale, began 125 years ago with a few 20-something chemists in Pittsburgh knocking around with science and figuring out a formula to simplify the way metal is made.
Charles Martin Hall, with an assist from his sister, Julia, a chemist in her own right, discovered the process of aluminum reduction through electrolysis. The year was 1886.
Within 15 years, Alcoa was pioneering aluminum cooking utensils under the Wear Ever brand, the beginning of 12 decades of innovation that started in Pittsburgh.
This week 400 employees and a handful of dignitaries gathered at Alcoa on the North Shore to kick off a week-long celebration of the company’s 125th birthday.  Alcoa employees at operations around the world are blowing party horns and wearing royal blue tees in celebration.
“These are giants whose shoulders we are standing on,” said Klaus Kleinfeld, CEO, of the early pioneers. The company continues to grow year-over-year by 7%; the metal has been an integral ingredient in some of the greatest innovations in the world, he added.
Among the historic highlights:
The Wright Brothers’ plane might not have gotten off the ground without a lighter cast aluminum crankcase made by the Pittsburgh Reduction Company, later known as Alcoa.
The 1923 Ford Model T was the first mass-produced car to feature an aluminum body. Henry Ford, who refused to be financially dependent on one supplier, later switched to steel.
Charles Lindbergh made his historic transatlantic flight in a plane made from a new Alcoa alloy and aluminum cast engine.
In the 1930s, H.J. Heinz began using the first commercial aluminum closure made by Alcoa, called the Goldy, to seal sauces and ketchup.
The Alcoa Building downtown, with its thin stamped aluminum panels forming the exterior wall, was the world’s first aluminum-faced skyscraper in 1953.
Alcoa Mastic revolutionized the modern home with the invention of vinyl siding in 1961.
Alcoa helped NASA during the 1970s and 1980s develop a reusable transportation system for the Space Shuttle.
In 2004, Alcoa joined Pittsburgh Brewing to make the first beer in an aluminum bottle for the North American beer industry.
To mark the occasion, the Alcoa Foundation announced a $1.25 million internship program for 500 students in eight countries over the next two years. The initiative will give unemployed youth a chance to launch successful careers in manufacturing.
While Alcoa’s is based in New York City, the Pittsburgh office is the R&D center for the global operation. The company continues to develop and promote green industry technologies. 
Writer: Deb Smit
Source: Alcoa

PodCamp Pittsburgh, the social media survival fest, returns Oct. 5th

“The beauty of PodCamp Pittsburgh is no two years are ever the same,” says Norm Huelsman, the organizer of the region’s favorite social media unconference, which returns on Oct. 5th.
PodCamp, like the social media scene, continues to evolve with the times, and this year is no different, he says. While it began as a forum for podcasting, PodCamp has grown into a study of information sharing online and the effects and effectiveness of the messages.
“This year we’ll have a variety of sessions designed to give you a local source of creative inspiration,” says Huelsman. “It covers all the social media bases. How do you stay creative, innovative and inspired while creating content.”
PodCamp Pittsburgh 8 will be rolled into one day this year, making for a schedule packed with great seminars on Saturday, he adds. No one person will headline. Instead, many small business owners and in-house professionals will present the latest tools and techniques.
“By whittling it down, we think people will get more out of it,” says Huelsman.

Small Business Toolkit will cover some of the best tools available to promote businesses. Some of the other seminars include Visualizing Twitter in Real Time, Topography in Web Design, Storytelling and Blog to Book.

“We’re trying to tell good Pittsburgh stories of the people who are doing it and doing it well,” he says.

PodCamp Pittsburgh 8 is free, but registration is required. A VIP pass for $25 gets you a tee and swag bag.

Writer: Deb Smit
Source: Norm Huelsman, PodCamp Pittsburgh 8

Who's hiring in Pittsburgh? Carnegie Robotics, One Planet, Western Pa. Conservancy and more

Each week Pop City reports on the latest company hiring news.
Carnegie Robotics will be hiring more than 25 people over the next two years as part of the expansion of its world-class robotic manufacturing center and headquarters in Lawrenceville.

The company seeks product-oriented, highly driven engineers, technical associates and interns who will be an integral part of the company’s long-term hiring strategy. CR specializes in building robotic products for commercial, industrial and defense markets.

PPG Industries has announced that its North American Architectural Coatings headquarters will be located in Butler County and promises at least 300 jobs in the future. Currently, PPG has openings for more than 20 positions in operations, systems, recruiting, customer relations and engineering.
One Planet, which takes a human approach to the translation of medical, science and business materials, is hiring freelance translators, an account executive, software localization engineer and project managers.
Lunametrics on the South Side has five openings: office manager, google analytics data analyst, SEO project manager, online media strategist and an inbound sales expert.
St. Clair Hospital Foundation is hiring a director of development, someone to take the lead on the solicitation of major gift prospects, strategies, grant and proposal generation, major donor gifts and more.
Western Pennsylvania Conservancy has two full-time openings in its Community Gardens/Greenspace department for field staff, based in Pittsburgh. The position supports field work at community gardens and greening projects throughout the region. To apply, send a resume, cover letter and salary expectations to wpcjobs@paconserve.org and list Garden Staff in the subject line.
Dick’s Sporting Goods is looking for a copywriter with three years of editorial experience in advertising, marketing or related with an ability to meet deadlines in a fast-paced, employee-friendly office.

Have hiring news? Email Pop City and include the career links.

Writer: Deb Smit

Why Alung is one of Pittsburgh's hottest life science companies

Alung Technologies, on the South Side, is breathing new life into ailing lungs and ramping up to be the region’s next successful life science story.
Having picked up $15.8 million in its most recent financing round—one of the largest venture rounds in the region’s life science industry—the company is preparing for growth on many levels. The company has raised $56 million to date.
“This is a huge transition phase for the company from a medical device to a commercial stage company,” says Peter DeComo, CEO. 
Alung moved into the 15,000 square-foot office on Jane Street three years ago, a space large enough to serve as its global headquarters and a manufacturing center for the Hemolung Respiratory Assist System.
DeComo is negotiating on another 11,000 square feet on the second floor to make room for more engineers, a sales staff and administration. Alung currently employs 45 people and is turning out 10 controllers and 40 artificial lungs a month.
“You don’t take a shotgun approach to commercialization,” says DeComo, who has been down this path before, most recently with Renal Solutions, which was acquired by Fresenius Medical Care in 2007. “It’s a slow process. You want to start slow and controlled, stress the technology and validate the therapy.”
The Hemolung provides respiratory dialysis to patients suffering from critical lung diseases. The system was approved for the European market four months ago and is established in 12 hospitals in Germany, the United Kingdom and France.
While many companies at this stage might elect to outsource the manufacturing piece, Alung is content to stay in the South Side and grow into a fully integrated medical equipment company.
The composition of the artificial lungs is a closely guarded trade secret, one Alung would like to protect, says DeComo.

Alung plans to expand to the Middle East, Latin America, Southeast Asia and South Africa by the end of 2014. The U.S. clinical trial is underway.
“Pittsburgh has all the right resources for a company to be successful," he adds. "You can be a big fish in a small sea. The infrastructure and organizations are tremendous."
Writer: Deb Smit
Source: Peter DeComo, Alung Technologies

Pittsburgh entrepreneurs jump in the startup shark tank on "Running with the Bulls"

A new radio game show is giving Pittsburgh entrepreneurs a chance to pitch before a panel of investors in the spirit of “Shark Tank.”
“Running With the Bulls” is a six-week segment featured on “Your American Story,” a radio show hosted by South Hills businessman, entrepreneur and politician D. Raja.
Extending the legacy of Pittsburgh entrepreneur and radio host Ron Morris, "Your American Story" is an introspective survey of American innovators and risk-takers and the challenges they face.
“Running With the Bulls” was created with direction from early startup incubator Idea Foundry. It gives local entrepreneurs a chance to gain exposure and—if successful—funding, says Mike Matesic, CEO.
“It’s a new forum that introduces companies to potential investors and customers,” says Matesic. “We hope some strategic alignments will come out of this.”
Companies in the lineup include Wombat, Safaba, Intellomed and Zuluma. Much like the popular TV version, startups pitch their concepts to three seasoned investment professionals: Roger Byford of the BlueTree Venture Fund, Mel Pirchesky of Eagle Ventures and Alicia McGinnis of the Audrey’s Kitchen Venture Fund.
While most of the startups on the program are selected from the Idea Foundry portfolio, others are considered, Matesic says.
“We’re looking for companies with a product or service that is easy to understand in a one-hour format,” he says.
The show airs Sunday afternoons at 1:30 p.m. on FM Newstalk 104.7. Previous programs may also be streamed online.
Writer: Deb Smit
Source: Mike Matesic, Idea Foundry

UX Pittsburgh hosts discussion on the future of "big data" driven design at Revv Oakland

The future of data-driven design and how big data fits into the picture is the focus of an event at Revv Oakland Oct. 1.
UX Pittsburgh, a forum of Pittsburgh user experience professionals, will host “Data-Driven Design” to address just how big data can be leveraged in this area, from aggregation to information visualization and predictive modeling.
Adi Veerubhotla, a user experience designer for IBM, and Pat Stroh, vice president of Data Science and Consulting Services at Precision Dialogue, will speak and lead the discussion.
“Big Data has been around for quite some time, but professionals need to figure out a way to look at, analyze and understand what all that information is really saying and how to make it digestible to users,” says Erica Volkman, founder of UX Pittsburgh.
The event will be held at Revv Oakland, located at 122 Meyran Avenue in Oakland. To reserve a spot, click here. It is co-sponsored by Gatesman+Dave.
Writer: Deb Smit

Who's hiring in Pittsburgh? Celerity, SnapRetail!, The Resumator and more

Each week Pop City reports on the latest company and hiring news in the region.
Celerity, a business consultancy that delivers web, mobile and business IT solutions, has acquired 3PC Media in Wexford, a digital agency that specializes in mobile app development and strategic branding. The company’s expansion means four new jobs for the Pittsburgh office including front end developers and native iOS mobile developers. Prospects should email hmoffitt@celerity.com
SnapRetail! in the Strip District is looking for “snappers” to join its team. The buy local, digital marketing solutions firm has 15 openings in sales, engineering and marketing. An open house “snapdraft” with Charlie Batch will be held on Sept. 26th for potential recruits.
The Resumator, a digital platform that facilitate's a company's hiring needs, is hiring. The startup is looking to fill roles in engineering, support, sales and marketing.
Kennametal Inc. in Latrobe has acquiried a tungsten materials business from Allegheny Technologies Inc. for $605 million. The company is posting 15+ jobs at its global headquarters including positions in engineering, software IT, finance, sales and internships. (Note: the career page can only be accessed using Foxfire or Internet Explorer.)
Lawrenceville-based Astrobotic, providing affordable robotic technology options on planetary missions, is recruiting qualified candidates in the following technical fields: avionics, structures, propulsion, thermal, operations and communications.
The MEMS Industry Group, a nonprofit industry association to promote micro-electro mechanical systems across global markets, is hiring a program and events manager.
Energy+1, yet another company out there working to convince the general public to switch their utility supplier, is hiring upward of 50 people to sell their plan in the region. The company claims the pay is lucrative for ambitious sales types.
Have hiring news? Email Pop City and include the career links.
Writer: Deb Smit

Looking for last-minute Steelers or concert tickets? Get The HookUp gets you there

Pittsburgh entrepreneur Levi Benson has the perfect Pittsburgh app for living in the moment.
Looking for a lucky last minute ticket to a Steelers game? Decide at the 11th hour that you can go to that big rock concert? Get The HookUp is a mobile app that allows users to seal the deal in the final hours before the venue starts. 
“I find it fascinating that people try to sell tickets by waving them in the air,” says Levi Benson, a native of Butler and graduate of Pitt. “There’s a marketplace for people who want to buy and sell tickets at the last minute.” 
Say a storm is rolling in and you don’t feel like spending money to sit in the rain. Or you’re not feeling well. Selling a good seat for a fair price at the last minute is a tricky undertaking, especially after the window closes on a sale through StubHub or Craigslist (four to six hours before a venue starts). 
Get The HookUp is free and works through GPS technology, allowing people to buy and sell tickets at their convenience from any location. When a buyer or seller creates a listing, a pin drops on a map giving users immediate access to tickets that are available or needed. Transactions are agreed upon by the parties through direct chats. 
No more standing on street corners hoping to get lucky. “Scalpers won’t like it," Benson admits. “It offers more transparency. Buyers and sellers can see the (pricing) spread." 
The app was created with the help of Pittsburgh-based C-Leveled in East Liberty. Once it achieves the critical mass it needs to be successful, Benson plans to add additional features. Friends can also use it to find one another, he adds.
If one thing's a given in life, it's that there will always be last-minute tickets, says Benson.  
Writer: Deb Smit
Source: Levi Benson, Get The HookUp

Luke Skurman takes College Prowler to the next level with Niche, K-12 school rankings

Helping students pick the right colleges for themselves has been College Prowler’s sweet spot for 11 years running. So where does the successful Shadyside startup, one of the largest college content websites in the country, go from here?
Founder and CEO Luke Skurman has launched a new company and brand called Niche, a site that provides the same trusted in-depth reviews and analyses that has made College Prowler successful, but with expansive content for public and private schools across the U.S., kindergarten to 12th grade.
“It was time to think about a bigger vision and brand,” says Skurman, always the forward-thinking entrepreneur. “We’re very pleased with how far we’ve come. We want people to continue making great life decisions.”
Niche has amassed 400,000 user-generated reviews and has graded 80,000 public and private K-12 schools since its launch four months ago. More districts will be added with 120,000 public and private schools as the ultimate goal.
Families on the move--or merely interested in how their school district stacks up--will find information on popular high school classes, racial diversity, where students go to college, graduation rates and student-written reviews.
Many of the same students and parents who had generated reviews for College Prowler participated in the school district surveys, says Skurman. In addition to user-generated reviews, Niche draws on government databases and school administration surveys. 
The K-12 school letter rankings—A, B, C, and D—are calculated by comparing a school’s assessment scores on state assessment tests with other schools in their state. 
The point is not to become an advocacy group, but to report impartial data, Skurman says. “We want to keep tackling big life decisions…providing as much transparency, insight and clarity on the educational system as possible.”
Writer: Deb Smit
Source: Luke Skurman, Niche
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